Our core business has always been design support. Every member of the AJSNY team has an educational background in architecture in addition to specialized CG training. Our clients in the design disciplines turn to us for help in communicating their vision clearly -- often under crushing deadline pressure. Our ability to speak their language and "fill in the blanks" when concepts are still evolving is what many appreciate even more than the final images or animation.
AJSNY helped James Carpenter Design Associates (JCDA) and Gucci's Store Planning team iterate through design options for the luminous, fluted glass facade wrapping Gucci's NYC flagship presence on the corner of 56th Street and Fifth Avenue. Seeing the consequences of design decisions simulated accurately and in context accelerates the design process and improves communication between architect and client. A few points in the evolution of the Gucci storefront design appear in the slideshow below: