DESIGN PROCESS & PRESENTATION VISUALS

Design Process & Presentation Renderings are images that are produced while your firm is still developing a design. They’re typically used for presentations to clients or governmental authorities (LPC review, for example) or as part of competition entries. This type of work is expected to involve constant revision – generally under very tight deadlines. Some of our clients prefer to come to our office and look over our shoulders to play with view angles, geometry, materials or lighting in near-real-time. Others prefer screen-sharing sessions or simply sending wireframe images and draft renderings back and forth. We're happy to accommodate whatever type of communication works best for you.

Design Process & Presentation Renderings typically fall short of Marketing Renderings in terms of development, detail and overall quality because the focus is on getting to the most complete, effective expression of design intent possible in the time available. They may or may not include entourage, often require multiple rounds of photography and are generally produced at lower resolution (up to around 4000x2200) than Marketing Renderings.
 

DESIGN DEVELOPMENT IN CONTEXT

Seeing the way a facade will reflect its actual environment or how it will look from different angles at different times of day can change the course of design. Below, a few representative points in the evolution of a tower envelope proposal show adjustment of a multi-tint glazing pattern from very pronounced to much more subtle variation:

DIFFERENT STROKES...
 

Design direction often needs to be adjusted — quickly — in response to macro factors. In the example below, substantial changes in the financing structure for a proposed project necessitated equally substantial changes in material palette and lighting to appeal to new backers. Adapting quickly — retaining what works and jettisoning what doesn’t — is part of our everyday routine.